Bobobox, a technology-based accommodation startup, officially signed a cooperation agreement with PT Patra Jasa to collaborate in opening the newest branch of Bobocabin Patra Parapat. As the name suggests, Bobocabin Patra Parapat will be built in a premium tourist destination located in Parapat, Simalungun Regency, North Sumatra Province, on land owned by Patra Jasa and is targeted to start operating at the end of 2023.
Through the collaboration which was inaugurated at the Patra Jasa Office Tower, Jakarta, Bobobox and Patra Jasa are committed to providing unique, high-quality accommodation options supported by modern technology amidst the natural charm of Lake Toba. “We are very grateful to have the opportunity to work with Patra Jasa. This is a form of our commitment to providing access to accommodation with international standards at Super Priority Destination locations.” said Indra Gunawan, Co-Founder and CEO of Bobobox.
Patra Jasa plays a role in facilitating the availability of land and basic infrastructure, while Bobobox is responsible for land development and general accommodation operations. “In accordance with the Company’s commitment to synergize with strategic partners, Patra Jasa strives to improve performance, add value and optimize asset productivity. We are very optimistic that this collaboration can increase tourist potential, especially in the Parapat area,” said the President Director of PT Patra Jasa, Putut Ariwibowo.
This time, Bobocabin’s newest location is located in the middle of beautiful natural views of the hills on the shores of Lake Toba. Bobocabin Patra Parapat will be built in a location integrated with the Patra Parapat Hotel, allowing customers to gain unique and exclusive access during their stay. This newest Bobocabin will also feature 20 cabins with Deluxe and Executive types and offer direct access to the lake and exclusive recreation facilities for guests.
Director of Hospitality & Multi Services PT Patra Jasa, Ray S. M. Daulay said, “The integration of Bobocabin with Patra Parapat Hotel can open up wider potential for cooperation, such as the use of facilities, marketing or combined tour packages that are increasingly attractive to the public. Currently, Patra Parapat Hotel has room facilities and meeting rooms that directly face Lake Toba as well as boats that can take tourists to visit tourist areas around Lake Toba. We are confident that this collaboration can increase the overall attractiveness of the Patra Parapat tourist destination.”
Director of Strategy and Business Development PT Patra Jasa, Evalina Sitepu, explained that the reasons behind choosing Bobobox as a strategic partner in managing assets with tourism potential were influenced by several aspects, such as Bobocabin’s innovation and modular design. Bobobox’s experience in managing and promoting local tourist destinations over the past 6 years has proven to be able to increase the number of tourists in a number of areas. “A transparent collaboration process and fast site construction supported by innovative technology is also one of the reasons we chose Bobobox to build Bobocabin with us in Parapat,” said Evalina. She also added that Bobobox is a priority startup company to collaborate with State-Owned Enterprises in an effort to improve the domestic tourism sector.
This event was also attended by Bobobox Management, namely the Vice President of Business Development Bobobox, Edwin Subowo.
This collaboration shows the commitment of both companies in supporting the government as a driving force in the country’s tourism sector. “We are focused on continuing to provide quality accommodation that is able to boost the tourism industry and have a positive impact on the environment and surrounding communities,” concluded Indra.
Now, Bobobox has 12 premium tourism locations in Indonesia. The presence of Bobocabin Patra Parapat will later add Bobocabin locations in North Sumatra after launching Bobocabin Signature Toba in 2021.